Announcing the launch of the Center for the New Middle Class’ Resource Database


For the first time, there is a location to find the best research on non-prime Americans and their challenges, attitudes, and needs. Discover research from journalists, academics, consumer advocacy groups, and governmental agencies from the “Resource Database” tab on our website.  


We launched the Center for the New Middle Class last year because there was very little public data about the nation’s 160 million* non-prime consumers. Elevate has been serving these consumers since its inception in 2014 and has spoken to hundreds of people and conducted dozens of quantitative surveys in an effort to provide the best products and services. But we also learned something else: most Americans don’t understand how this group of consumers got to be non-prime and what they’re going through.

So we launched the Center.


In our first year, we released 12 reports exploring everything from generational differences, marriage, expenses, and borrowing habits. We have a list as long as our arm for the studies we still want to execute and can’t imagine coming to the end of the fertile ground of research ahead of us.


But we also looked outward. We have been looking under every rock for information (both direct and tangential) about the credit challenges of the new middle class, be it from academics, consumer advocacy groups, journalists, or governmental agencies. In accordance with our desire to raise awareness, we are making that database of resources available on our website under the new tab “Resource Database.”


From that resource, you can search the entries, filter the results, and see the full bibliographic reference. We think the Resource Database will be an invaluable tool for anyone who seeks to better understand the new middle class.


Do we think it is “complete”? No. It’s just a starting point. But, we believe it is an important starting point. It is just another step in our search to better understand the new middle class.  


* According to an analysis of TransUnion data through the third quarter of 2014 by the Corporation for Enterprise Development and FICO, Expanding Credit Opportunities, July 2015