
Women’s Finances during COVID: Prime vs Non-prime Consumers
Summary It has long been understood by economists that economic downturns can affect demographic groups differently. The COVID recession has certainly adversely affected women more

Summary It has long been understood by economists that economic downturns can affect demographic groups differently. The COVID recession has certainly adversely affected women more

Throughout the COVID-19 pandemic, the Center for the New Middle Class has been researching how both prime and non-prime Americans have handled the various financial


As the COVID pandemic continues and the subsequent economic recession takes effect, the Center for the New Middle Class is continuing to release our research

The Center for the New Middle Class (CNMC) focuses on Americans with non-prime credit scores, or those that are below 700. Much of our research

Updated: July 21, 2020 Introduction Since 2019, the Center for the New Middle Class has been surveying prime and non-prime households on a variety of

The Non-Prime Consumer Sentiment Tracker, an initiative of the Center for the New Middle Class (CNMC), tracks the differences and similarities in financial sentiment, attitude,

Introduction The broad discussion in many circles about the plight of the non-prime consumer often uses assumptions about how these consumers think, what matters to

Introduction The broad discussion in many circles about the plight of the non-prime consumer often uses assumptions about how these consumers think, what matters to