How We Advocate for Consumers

The Individual is what matters:

  • We advocate for individuals and households. We do not advocate for companies or Industries.
  • We will only advocate for solutions that preserve the dignity of the individual.
  • We believe in people’s ability to make choices on their own. We do not believe companies, industries, or governments are better equipped to decide what is good for individuals.
  • We believe that companies and governments should specifically think, or at least take into account, the needs of the non-prime Americans as they make decisions that will impact them and not just the needs of prime Americans.
  • We believe the non-prime American has unique needs and challenges. Solutions cannot come through the lens of prime thinking alone.

Article By:

Jonathan Walker

Jonathan Walker


man in brown and black jacket holding white plastic bag

Non-Prime Tracker February

2020 was an unprecedented year, but despite flipping the calendar to 2021, Americans are still feeling the effects of the global pandemic with the backdrop

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person in red and black plaid long sleeve shirt using black laptop computer

COVID Relief Stimulus Spending

Throughout the COVID-19 pandemic, the Center for the New Middle Class has been researching how both prime and non-prime Americans have handled the various financial

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