FORT WORTH, TX – February 12, 2019 – Three in ten singles look up a potential partner’s career information to determine average salary prior to pursuing a relationship, according to the latest study from Elevate’s Center for the New Middle Class (CNMC). The study, which surveys single Americans with prime and non-prime credit (scores below 700), seeks to understand how credit and financial wellness impact dating. This year’s study is an expansion on a similar study last year, which surveyed couples.
“We know that finances play a key but complicated role in relationships, and sought to better understand how finance and credit influence decisions early on in the pursuit for a romantic partner,” said Jonathan Walker, Executive Director for the CNMC. “For 28% of singles, those decisions begin to take shape even before there’s opportunity for romance.”
According to the study, online dating platforms and tools are the top methods for meeting new dating prospects. The survey also broke respondents up by credit score into self-reporting prime and non-prime categories – and found that prime single men were online dating “power users”: Among American singles that use online dating platforms, prime men were on average, on one more dating platform than other cohorts. As some of these platforms are paid, prime men’s financial stability and ability to invest in their romantic search may improve their chances of finding a compatible mate. That might explain then why non-prime men and women are much less satisfied with online dating and set-ups than prime men and women.
Other key findings include:
- Credit status has no bearing when it comes to the top five most important factors in determining compatibility: trust, honesty, communication, compatibility, and sexual chemistry.
- Interestingly, non-prime singles are more likely to emphasize the importance of sexual chemistry: about 9 in 10 non-prime singles say it’s “very important” or “important,” compared to 8 in 10 prime singles.
- More than 50% of American singles regardless of credit discuss finances in the first 3 months of dating.
- Prime singles value a partner’s financial stability more than non-prime, and women value stability more than men.
- Regardless of credit, more than 60% of women say they’d be hesitant to date someone who is not currently employed.
Last year’s couple-focused study found that couples are by no means immune to financial stress: More than a third of those surveyed reported experiencing financial stress very or fairly often.
But both studies hint at a correlation between one’s credit score and the success of his or her dating or relationship experience.
“We’re seeing evidence that financial fragility can seep throughout one’s life,” said Walker. “There’s no clear causation relationship between credit and one’s love life, but for those with non-prime credit who feel like the universe is piling difficulties on, they may not be imagining things.”
About the Research
The Center’s research compared the responses of 708 single Americans age 18-44 with prime (n=368) and non-prime (n=340) credit scores using interviews conducted December 13-31, 2018. For more details on the study, click here.
About Elevate’s Center for the New Middle Class
Elevate’s Center for the New Middle Class conducts research, engages in dialogue, and builds cooperation to generate understanding of the behaviors, attitudes, and challenges of America’s growing “New Middle Class,” defined as those with credit scores below 700. For more information, visit: http://www.newmiddleclass.org
Elevate, together with its bank partners, has originated $6.3 billion in credit to more than 2.1 million non-prime consumers to date and has saved its customers more than $4 billion versus the cost of payday loans. Its responsible, tech-enabled online credit solutions provide immediate relief to customers today and help them build a brighter financial future. The company is committed to rewarding borrowers’ good financial behavior with features like interest rates that can go down over time, free financial training and free credit monitoring. Elevate’s suite of groundbreaking credit products includes RISE, Elastic, Sunny and Today Card. For more information, please visit http://www.elevate.com.
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